Press Way

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COMMUNICATION & MEDIA RELATIONS

Relationships thrive when they stand the test of time. Since 2002.

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25⁺

Years of experience

Milan · Merano

Offices

10.000⁺

Press releases distributed

1.000⁺

Pr events organized

About us

The Agency

Press Way is an independent Public Relations and Media Relations agency, founded in 2002 by Tiziano Pandolfi. With offices in Milan and Merano, the agency partners with companies, hospitality businesses and destinations, providing specialist expertise across a range of sectors, including tourism, hospitality, corporate communications, food & beverage, and lifestyle.

Since its foundation, Press Way has built its reputation on a simple yet enduring principle: effective communication is rooted in lasting relationships. Every project is managed through a direct, tailored approach, supported by ongoing dialogue with clients, media professionals and stakeholders.

Approach & Philosophy

Press Way supports its clients through media relations, press office services and strategic communications, developing tailored programmes aligned with each client's positioning, objectives and brand identity. The agency's approach is based on the continuous management of relationships and the careful coordination of every communication activity, with the goal of building a strong, credible and lasting reputation over time.

Drawing on more than two decades of experience, Press Way delivers focused and effective communication strategies that combine hands-on execution with long-term strategic vision, ensuring measurable value for every project.

Tiziano Pandolfi founder

Tiziano Pandolfi is a professional journalist and the founder of Press Way. Throughout his career, he has developed extensive expertise in communications and media relations, building an agency recognised for its relationship-driven approach and its direct engagement with journalists, clients and stakeholders.

Over the years, he has led more than 300 communication projects for Italian and international organisations, supporting their positioning strategies and enhancing their visibility through effective media relations and press office activities.

Alongside his agency work, he has lectured and delivered professional training in communications, public relations and media relations for universities and public and private institutions, contributing to the development of communication professionals and the promotion of best practices in the field.

25 years of lasting relationships

At Press Way,
the most important thing
is building, maintaining and strengthening relationships

In 2025, Press Way celebrated 25 years of continuous professional partnership with one of its clients. Several other client relationships have lasted for more than 10 years. In the PR industry, such long-standing and consolidated partnerships are rare.

The distinctive strength of Press Way — its very essence — lies in its ability to naturally connect with people, understand their needs and successfully manage their communication projects.

For Press Way, maintaining and strengthening an existing relationship is just as important — if not more important — than creating a new one. This is why the agency has remained a true boutique agency, building solid and meaningful professional relationships with clients and partners through dedication, continuous learning, creativity and commitment, often going beyond expected boundaries in terms of time and expertise.

Press Way believes that communication is never a single action, but an ongoing process built over time through relationships, listening and consistency. Everything is based on a simple principle: relationships work when they are authentic and nurtured over the long term.

This approach is the reason why, since 2002, Press Way has continued to grow step by step, establishing itself in an increasingly competitive, multimedia and multichannel communication landscape.

Over the years, this vision and philosophy have been recognised and appreciated by those who work with us. They have remained unchanged and deeply rooted, representing one of the fundamental pillars of the agency.

Press Way does not believe in standardised communication. It believes in relationships that last.

Tiziano Pandolfi

Our services

Strategic Consulting

Press Way supports clients in defining their positioning through communication strategies and in developing public relations activities. The work focuses on analysing and building a narrative that reflects the client’s identity, the relevant market context and communication objectives. Consulting activities also include storytelling development, definition of key messages and reputation management, with the aim of strengthening brand perception over time and ensuring solid, credible and consistent communication across different channels.

Press Releases

Press Way manages the creation and distribution of press releases, developed in line with each client’s positioning and communication goals. The activity also includes the daily management of media relations, through continuous engagement with journalists and editorial teams, aimed at ensuring a consistent, credible and relevant presence across key information channels.

Media relations

Press Way develops media relations activities focused on building and strengthening relationships with journalists, editorial teams and media professionals. The service includes the creation of relevant media networks, management of interview requests and coordination of editorial content, with the aim of promoting clear, consistent and well-positioned communication. The approach is focused on building and maintaining a strong media presence over time, through ongoing relationships and careful positioning strategies.

Press Conferences & Media Events

Press Way conceives, organizes and coordinates press meetings, presentations and media events designed around each client’s communication objectives. Every initiative is managed through all phases, from concept development to operational coordination, with particular attention to relationships with journalists and editorial teams and to the quality of the content presented. The goal is to create effective and targeted opportunities for direct, clear and consistent communication between clients and the media landscape.

Editorial Office Tours

Press Way organizes and coordinates editorial office visits, carefully managing all operational and relationship aspects. The service includes planning the initiative, coordinating activities and managing invitations, while maintaining direct relationships with participating journalists and editorial teams. The aim is to create well-structured and effective opportunities that encourage qualified participation and media coverage aligned with the client’s objectives.

Press Tours & Educational Trips

Press Way organizes individual and group press tours and educational trips for journalists, media professionals and stakeholders. Particular attention is dedicated to participant selection, content quality and the coordination of activities on site, in order to encourage effective and coherent storytelling of destinations, properties and projects involved.

Media Monitoring & Press Reviews

Press Way provides ongoing media monitoring and systematic collection of media coverage related to clients and projects. The agency also prepares dedicated press reviews and reports, offering a clear and structured overview of visibility achieved across different communication channels. This service allows clients to evaluate the effectiveness of press office and media relations activities over time, providing valuable insights into the media impact of the initiatives developed.

We tell the stories of places,
visions and authenticity

With the care and expertise of those who know how to turn a destination into a story.

Strategies built
around your identity

Every project starts with listening: understanding the brand, the destination, the people and the target audience.

We combine Public Relations, media relations and digital communications to create coherent communication pathways that build visibility, strengthen reputation and generate long-term value.

Analysis of positioning and communication objectives.

Definition of key messages, communication channels and media opportunities.

Ongoing relationship management and performance measurement.

Sectors
of Expertise

Over the years, Press Way has developed specialised expertise in the tourism and hospitality sector, an area in which the agency has built extensive experience, supporting Italian and international organisations in the management of media relations, press office activities and public relations strategies.

Alongside this specialisation, the agency works with companies, institutions and projects across the corporate, cultural, economic, food & beverage and lifestyle sectors, developing tailored communication strategies always focused on building a clear, consistent and distinctive positioning.

Tourism & Hospitality

Communication activities for hotels, destinations, territories and experiences, with a focus on enhancing identity and building visibility among media and key industry stakeholders.

Lifestyle

Projects related to wellbeing, design, events and contemporary culture, supported by dedicated press office activities and media relations.

Corporate & Business

Support for companies, organisations and entrepreneurial projects in defining their communication positioning and managing relationships with the media.

Food & Beverage

Projects dedicated to the restaurant, beverage and agri-food sectors, with targeted media relations activities designed to identify emerging consumer trends and strengthen brand reputation across relevant media channels.

Culture & Destinations

Communication activities for institutions, events and territorial development projects, with a strong focus on storytelling, identity and media visibility.

Two locations,
one shared approach

Press Way’s offices in Milan and Merano are led by communication experts with extensive experience in managing complex projects, working according to the same methodology and sharing the same values, vision and approach.

Office